New Dolls with Justin’s Real Hairstyle and a Transforming Tour Bus Playset Top The List of Exciting New Products Coming This Year Based on the Chart-Topping Recording Artist and Songwriter, Justin Bieber
On the weekend of his big movie release, Never Say Never, another Justin Bieber debut will be taking place across town. The Bridge Direct, Inc., manufacturer of the wildly popular Justin Bieber dolls, and Bravado, the only global, 360° full service merchandise company, will be rolling out a new range of toys based on the likeness and persona of the mega music superstar to retail buyers, press and the toy industry at the American International Toy Fair from February 13-16 at the Jacob Javits Convention Center.
The companies will be showcasing new versions of the Toy of the Year Nominated Justin Bieber Singing Dolls, which “sing” clips of Justin’s hit songs, including “U Smile” and “Never Say Never”. The 2011 singing dolls each wear a different fashion inspired by Justin’s music videos and public appearances. Also new for 2011 are singing plush bears, collectible figures, lifestyle playsets and new versions of the Microphone Concert Kit; however, the two most anticipated new products of the year are the “Real Hairstyle” Dolls and the Rockin’ Tour Bus and Concert Stage playset, both due in stores by August.
“When we introduced the first series of Justin Bieber dolls right before the holidays last year, the most frequent comment we heard from fans – besides how much they love them – was: ‘Why doesn’t the doll have Justin’s hairstyle that you can comb?’,” said Jay Foreman, President of The Bridge. “We heard the fans loud and clear, and we’re thrilled to be able to offer them the doll they’ve been waiting for later this year.”
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